Information You Provide
We may collect “personally identifiable information” from you such as your name, postal address, telephone number, fax number and email address. We will collect personally identifiable information from you when you actively give us the information such as when you take surveys, enter a contest, or otherwise communicate with the Site.
We may also collect demographic information that you provide to us, such as your zip code or age. We may use your demographic information to tailor the Site to you and for internal purposes.
Information Collected Automatically
We may collect non-personally identifiable information from you by “passive” means. We may collect your Web site browsing patterns or IP address to analyze the trends, to administer the Site, and to gather broad demographic information for aggregate use. We may also set and access cookies to collect information about how you use the Site and to customize the delivery of information. In addition, on occasion the Site may also set a “session cookie” to help us administer the Site. A session cookie expires when you close your browser, and does not retain any information about you after it expires.
How We Use Your Information
We will use your personally identifiable information for customer service, to provide you with information that you may request, and to customize your experience on the Site. Your personal information is used by us to respond to your requests, tailor offerings to you, and notify contest winners.
Unless you tell us not to, we may use your personally identifiable information to contact you with information we think would be of interest to you. If you do not want to receive this information, indicate that we may not do so at the point where you give us your personally identifiable information. If you change your mind later, email us at [email protected]. Email messages will also provide you with an opportunity to opt-out of receiving this information. Please note that changes to your preferences may not be effective immediately.
We may use third party contractors to help us operate our business and the Site or administer activities on our behalf, such as contest administration and prize fulfillment, and may share your information with these contractors for those limited purposes. Except for those third parties specified herein, we will not share your personally identifiable information with third parties, unless you give us permission otherwise.
Use of Google Services
We have implemented Google Analytics Demographics and Interest Reporting and, as such, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics, primarily to improve our marketing campaigns and Site content.